Role: Creative Director, Purpose// Led and managed: campaign scoping (budgets, staffing, scenario planning, etc.), campaign strategy (messaging architecture, partner and distribution strategy and toolkits), campaign design and content creation (leading the core team of 8 + external vendors and 75+ artists)
Context: 2015 was a critical year for international agreements on climate. It was the time to bring more people into the conversation through a positive narrative that highlighted the amazing solutions to climate change that we already have, and demonstrate that a wide section of the population is awaiting further action on climate and wants to see these solutions widely accelerated and adopted.
On Earth Day 2015 Purpose's Climate Lab, Here Now, created an ownerless social media campaign where we worked with over 200 partners across business, media, arts and entertainment to flood the internet with the message that climate change is real, and so are the solutions to address it.
Client: Ikea Foundation
Project: Campaign Concept and Strategic Frame / 75+ Pieces of Original Video and Static Content / Partner Strategy, Social Media and Content Distribution / Website Design and Build
Select Links: Creative Climate Tumblr / Climate Change Is Real Website
Select Press: Huffington Post / Funny or Die / Billboard Magazine / MTV / MSNBC
Awards: Nomination for a Shorty Award
Credits: Core team members included Jessica Lauretti, Brian Lightbody, Iris Andrews, Sarah Stern, Marie-Marguerite Sabongui, Tara McGowan, Kim Caceido and Maddie Dai
The Syria Campaign is an incubation of Purpose and a growing movement for Syria. It is built to capture the attention of the public and demand more from our global leaders in government, institutions and the media. We developed the organization to have focus on campaigns that deliver real impact for Syrians in the country, and around the world. We're building a massive global constituency so when the time comes, we have the power to get all the parties to the negotiating table and find a way forward for a free and peaceful future for Syria.
Project: Movement Strategy / Brand Identities / Websites and Experiences / Multi-Media Campaigns / Info and Social Graphics
Role: Creative Director, Purpose
Links: The Syria Campaign Website / White Helmets Site and Videos / ‘Ads for Dictators’ – Facebook Campaign / In Reverse
Role: Creative Director, Purpose// Led and managed: project scoping (budgets, staffing, scenario planning, etc.), organizational arm (ACLU Action) + multiple rapid response and flagship campaign's strategy, campaign design and content creation and distribution
Context: Purpose worked with the ACLU on reshaping the their brand, tone of voice and kinds of work the organization is known for, with the goal of establishing a participation-style model that could leverage public interest and cultural shifts. From online petitions to viral videos, the creative work has been tailor-made for public engagement under the new name: ACLU Action
Client: American Civil Liberties Union
Projects: Movement Strategy and Brand / Rapid Response Campaign and Viral Videos / Campaign Identities, Digital Experiences and Social Graphics / Disruptive Print Campaigns
Press: The New York Times | Wired
Role: Creative Director, Purpose// Led and managed: project scoping (budgets, staffing, scenario planning, etc.), campaign strategy and design (research and insights, on and offline strategy and content development), branding (naming, identity, voice/ narrative), digital platform and experience + offline interactive exhibit (ux/ implementation, including creative direction + sourcing and managing vendors and partners, etc.)
Context: Workshift is a national campaign dedicated to building an America where all jobs are good jobs. Supported by the Rockefeller Foundation and Purpose, Workshift is talking to Americans across the country about the impact that good jobs can have on their lives. Together, we’re building a renewed vision for good jobs that work for people, businesses and communities.
Client: Rockefeller Foundation
Project: Campaign Concept and Strategy / Naming and Branding / Video and Static Content / Traveling Interactive Art Installation / Partner Strategy, Social Media and Content Distribution / Website Design and Build
Select links and press: Workshift Website and Quiz / MSNBC Article / Rockefeller Foundation Article / Medium Article / Facebook / Twitter
Credits: Core team members included Galit Gun (Sr. Strategy Director), Megan Anhalt (Strategy Director), Jessica Lauretti (Content Director), Rebecca Hume (Art Director/ Creative Lead), Becca Greene (Copywriter), David Chernicoff (Sr. Strategist), Kim Caceido (Sr. Designer), Maddie Dai (Illustrator and Designer), Maggie Aker (Project Manager), Jamie-Jin Lewis (Strategist)
PERSONAL PROJECT
No-Look Portraits is an illustration series featuring friends, influences and the often random selection of individuals I meet along the way. Stay still, I'm going to draw you all...
PERSONAL PROJECT
Filmmaker: 7 Minute Coffee Break | 16mm Film, 2006
Written as an homage to “the library scene” of the film Wet Hot American Summer, this film has been referred to as “Wet Hot American Office.” 7 Minute Coffee Break is a 1 minute short film that was screened at the London Film Festival in 2006.
